WHEN TO POST ON SOCIAL MEDIA: THE MUSICIAN'S GUIDE FOR 2025

Ever post something and feel… ignored?

You pour your energy into a new song, a show, a moment that matters - hit share… and nothing. No likes. No comments. No response.

It’s frustrating - and it’s not always your content. Sometimes, it’s just bad timing.

Let’s change that!

We've analyzed Sprout Social's latest 2025 data (based on 2.5 BILLION engagements!) to give you the exact times to schedule your posts for maximum impact.

THE QUICK MUSICIAN'S CHEAT SHEET

Best Overall Times to Post: Monday through Thursday between 10am and 1pm

Best Time to Post by Platform:

• Instagram: Monday through Thursday between 10am and 3pm (perfect for studio updates)

• TikTok: Wednesday between 2pm and 5pm (drop those video teasers!)

• Facebook: Weekdays starting either at 8am or 9am (ideal for event announcements)

• X (Twitter): Tuesday through Thursday from 9am to 2pm

• YouTube: Monday through Friday at 1pm

WORST Day Overall: Sunday (save your big announcements for midweek!)

BEST TIMES TO POST ON SOCIAL MEDIA BY PLATFORM

Let's break down exactly when your fans are most active on each platform:

🎵 INSTAGRAM (Where your visual identity lives)

Best Times:

• Monday: 10am-4pm

• Tuesday: 10am-2pm

• Wednesday: 10am-4pm

• Thursday: 10am-3pm

• Friday: 11am and 2pm

• Saturday: 9am-4pm

• Sunday: 10am-noon and 3pm

  
  

  Best days to post on Instagram: Monday through Thursday

  Worst days to post on Instagram: Saturday

  
  

Pro Tip: Use weekday mornings for your biggest announcements - tour dates, releases, or merch drops.

🎵 TIKTOK (Where your personality shines)

Best Times:

• Monday: Noon-5pm

• Tuesday: 5pm

• Wednesday: 2pm-5pm (BEST DAY!)

• Thursday: 2pm-5pm

• Friday: 5pm

• Saturday: 9am-11am and 5pm

• Sunday: 8am-5pm

  
  

  Best days to post on TikTok: Wednesday

  Worst days to post on TikTok: Sunday

  
  

Pro Tip: Post raw, authentic content during afternoon hours when TikTok users are taking breaks and scrolling.

🎵 FACEBOOK (Where your core fans gather)

Best Times:

• Monday: 9am-noon

• Tuesday: 9am-noon

• Wednesday: 8am-11 am and 3pm-5pm

• Thursday: 8am-noon

• Friday: 9am-10am

• Saturday: 9am-10am

• Sunday: 8am-1pm

  
  

  Best days to post on Facebook: Monday through Friday

  Worst days to post on Facebook: Sunday

  
  

Pro Tip: Morning posts work well for event announcements and ticket links when people are checking their daily feeds.

🎵 YOUTUBE (Where your music lives)

Best Time: 

• 1pm, every day of the week

• Wednesday: 10am and 1pm

  
  

  Best days to post on YouTube: Monday through Thursday

  Worst days to post on YouTube: Saturday

Pro Tip: Consistency is key - aim for the same time weekly for video releases to train your subscribers when to expect new content.

🎵 X (TWITTER) (Where your hot takes live)

Best Time: 

• Monday: 10am-noon

• Tuesday: 10am-2pm

• Wednesday: 9am-3pm

• Thursday: 10am-2pm

• Friday: 9am-1pm

• Saturday: 9am-2pm

• Sunday: Noon

Best days to post on X: Tuesday through Thursday

Worst day to post on X: Saturday

Pro Tip: Use Twitter for real-time engagement during shows or to participate in music conversations as they happen.

HOW TO USE THIS INFO TO GROW YOUR STREAMS & FANBASE

1. Plan your week: Schedule big announcements for Tuesday-Thursday

2. Batch create content: Sunday night prep session = content for the whole week

3. Platform strategy: Different content for different platforms at optimal times

4. Test & learn: Track which times work best specifically for YOUR audience

   
   

THE #1 HACK: FIND YOUR OWN BEST TIMES

While these industry benchmarks are super helpful, YOUR fans might have unique behaviors.

The simplest way to find your personal best times:

1. Check your existing analytics (most platforms offer basic insights)

2. Post consistently at the recommended times for 2 weeks

3. Review which posts performed best

4. Double down on those specific times

   
   

Pro Tip: Consider your genre audience - metal fans might engage more in evenings, while pop listeners might be active throughout the day.

PUT THIS INTO ACTION TODAY:

1. Screenshot this guide (seriously, do it now)

2. Schedule your next week's content using these optimal times

3. Track your results - note which times give you the most engagement

4. Adjust and repeat!

   
   

Remember: Great timing + great content = unstoppable growth for your music career!

Data source: Sprout Social's 2025 analysis of nearly 2.5 billion engagements across 600,000 social profiles