Linktree for Musicians: How to Turn Your Bio Link Into a Fan Hub (2025 Guide)
- Emily
- Jul 23
- 7 min read
Most artists waste their link-in-bio.
You’ve got one link in your bio. One shot to hook a fan, drive a stream, or sell a T-shirt.
But let’s be real - most of you are stuck with a link that’s working against you. A slow site that screams “2005.” A random URL that dead-ends.Or a messy stack of links that confuses fans and kills momentum.
Most artists treat their link-in-bio like a checklist. Toss in some URLs. Move on.
But here’s the truth: it’s not about function. It’s about feeling.
Your bio link isn’t just there to work... it’s there to connect. It's the first place a fan lands after they hear your music or see your post.And if it feels cold, cluttered, or forgettable?
So do you.
This is your digital front door.If it doesn’t reflect your artistry, you’re missing the moment.
But what if your bio link could actually drive streams, sell tickets, and grow your fanbase—without begging the algorithm?
At Spotify Studios DTLA, Linktree’s Sammy broke down exactly how top artists like Sabrina Carpenter and Evening Elephants use their tools to get real results.
Here’s everything she shared (plus actionable tips you can steal).
Why Linktree Might Be the Most Underrated Tool in Your Music Career
Q: Linktree is super popular with artists, but what makes it stand out from other smart link tools? Why is it so useful for musicians?
Linktree’s answer: “Linktree created the link-in-bio category so we've had 3x the amount of time to build the functionality that's the most important to artists compared to other tools out there. We’ve also stayed true to the importance of customization. Unlike many other platforms Linktree allows you to completely transform your profile to match your branding from custom video backgrounds, to a vast variety of fonts, colors, and styles to choose from. This is on top of our 40+ integrations we offer with leading platforms, allowing artists to increase streams, sell tickets & merch, and grow their audience - all directly within one platform that they own and control.”
Why it matters: Your link in bio isn’t just a URL - it’s your digital stage. Linktree lets you make it bold, personal, and unmistakably you, so fans feel your vibe the second they click.
Pro tip: Use a custom video background of your latest music video or live performance to grab attention. Your Linktree should scream your artistry, not “generic landing page.”
The difference really is in the details:
Visual branding that actually matches your vibe
Tools that connect with Spotify, YouTube, Bandsintown, Seated, and more
Easy drag-and-drop editing that takes seconds to update
It’s more than a link. It’s a landing page you actually want fans to see.
Translation: Your link should feel like your artistry, not some cookie-cutter template.
Organize Your Chaos Without Losing Fans
Q: With so many platforms—streaming, merch, tour tickets, socials—how does Linktree help artists keep everything in one place without confusing their fans?
Linktree’s answer: “You nailed the problem right there. Linktree is truly a hub for all of the above. I like to call it a highlight reel of your most important projects. Designed for mobile, Linktree allows artists to connect all of their most important projects in a single link that can be updated in mere seconds. It's way easier for visitors to navigate vs. a website and has an average CTR to prove it [62%, over 50% higher than the average CTR of most websites].”
Why it matters: Fans won’t hunt through a clunky website to find your new single or tour dates. Linktree’s mobile-first design makes it dead-simple for them to stream, buy, or sign up - no confusion, just action.
The Strategy That Actually Works
Keep It Simple (But Make It Count)
Sammy's rule: "Don't go crazy. Linktree should be a highlight reel and not house every single song you've ever released. Focus on your latest music, video, tour dates, merch, and an email list. You really shouldn't have more than 10 links. We also have a great tool called Collections that allows you to section out your Linktree a bit to make it easier for your visitors to find what they're looking for."
Less is more. But make that 'less' work harder.
Why it matters: A cluttered Linktree is as bad as a cluttered website. Curate your best stuff to keep fans engaged without overwhelming them.
Pro tip: Stick to your top priorities—new single, tour, merch, email list. Use Collections to create sections like “Music” or “Shows” for a clean, fan-friendly experience.
Here’s what the pros recommend:
Prioritize your newest release
Add one clear CTA (watch, buy, follow)
Keep it under 10 links total
Use Collections if you need to group content (music, tour, press, etc.)
Make sure it looks and feels like you
Build Fans, Not Just Clicks
Q: How can musicians use Linktree as part of their marketing strategy to connect with fans and grow their audience?
Linktree’s answer: “So many ways but primarily through our new Audience Manager tool. Artists can collect fan information directly within their Linktree, allowing them to seamlessly grow and manage their audience. So much cheaper than a heavy-duty CRM tool, which many artists don't need. Simply having your Linktree in your bios funnels your followers to your content and allows you to be less reliant on the social platform algorithms.”
Why it matters: Social media algorithms are a nightmare. Linktree lets you own your audience by collecting emails or phone numbers, so you can reach fans directly for your next drop.
Pro tip: Add an email signup link to your Linktree and put it in every bio. It’s your ticket to building a fanbase that platforms can’t throttle.
Smart move: Build your own audience while the algorithms play games.
This might be Linktree’s most slept-on feature.
With Audience Manager, artists can collect fan info - emails, phone numbers, preferences - right in their Linktree. No extra tools. No CRM needed.
That means you can:
Build an email list directly from your Linktree
Segment your audience based on what they click
Stop relying on Instagram’s algorithm to reach your followers
It’s a low-key way to build your own audience… without breaking the bank
How some of the Best Artists Are Actually Using This
Sabrina Carpenter: Making It Feel Branded
Sammy: "Sabrina Carpenter's Linktree is such a great example of making your Linktree feel branded to you. She is also using Linktree Shops in such an effective way so fans can browse her merch collection while exploring her other content."
Evening Elephants: Using Every Integration
Sammy: "Evening Elephants is an awesome developing artist that is using a number of our integrations to drive ticket sales, video plays, and TikTok audience growth. They're using our Spotlight feature to send fans directly to their tour dates via our Seated integration while embedding multiple YouTube videos on their Linktree. They've also fully integrated their TikTok so fans can watch videos from their profile directly within Linktree."
Creative Moves That Actually Work
Sammy: "Ashe and Wallows have each used Linktree's Document Link App to let fans download handwritten lyrics to their latest albums and drive more profile views and clicks to their Linktree. We've worked with artists that have used our native QR codes at their shows to drive fans to their projects and collect emails and phone numbers directly on their Linktrees."
The Features That Move the Needle
Set it up once. Fans pre-save your upcoming release. When it drops, the link automatically switches to the full release. No extra work. Just more streams.
Music Link Magic
Sammy: "When it comes to music our Music Link is the best way to connect your music with your fans. All you need is a URL from any major streaming service of your song or album. When you paste it into your Linktree we automatically find that release link / URL on 10+ streaming services making it as easy as possible for your fans to listen to your music."
Sammy: "This feature allows you to share a link directly with anyone who comments on your Instagram post. Whether you're sharing exclusive content, selling pre-sale tickets for a tour, or just announced a merch drop, this feature helps you boost engagement by sending personalized messages to your audience through Instagram direct messages when they interact with your posts or Reels."
Make Your Branding Consistent
Sammy: "Linktree allows you to customize your link-in-bio more than any other tool. You can upload a custom image or video as your background, choose any color for your font, buttons, etc. and use a more visual hero shot as your profile picture to ensure your Linktree really feels branded to you."
Your Linktree shouldn't look like everyone else's. Make it yours.
The Data That Actually Matters
Sammy breaks down what to watch:
"We provide you detailed analytics on your profile views, clicks, CTR, referrer traffic, country & city demographics. Some key things I would look out for:
• Where is your audience? Take a look at where people are and if there are any major buckets. Cater to those places whether it's playing a show there or providing an exclusive sweepstakes for fans in that area.
• Don't sleep on referrer data. This is documenting where your visitors are coming from before getting to your Linktree. It's so helpful to understand what platform is performing best for you (TikTok, Instagram, etc.) and can help show you gaps in your social strategy.
• CTR is more important than anything. If people are getting to your Linktree and not clicking anything that is a big problem. Focus on what people ARE clicking on and give them more of that."
The Bottom Line
Most artists treat their link-in-bio like a necessary evil. Just somewhere to dump URLs and pray.
But the smart ones? They're building experiences.
One link that turns casual interest into real connection. One hub that works as hard as they do.
Sammy: "We are constantly spotlighting our Linkers within our own Instagram, TikTok, and Blog and any Linker is able to submit their Linktree for inclusion!"
Your link isn't just a tool. It's your digital front door.
Make sure it's worth walking through.
Absolutely — here’s a strong, friendly closing section that wraps it up clearly and keeps the tone aligned with the rest of your article:
Big thanks again to Sammy and the Linktree team for sitting down with us and answering every question we threw their way. They didn’t just explain the tool — they showed us how to actually use it to make a real impact.
If you want to see how Linktree can work for your next release, tour, or merch drop, here’s the link to explore it for yourself:
Your link-in-bio doesn’t have to be boring. It can be a fan magnet.
Want to Try Linktree Pro for Free?
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No strings. No catch. Just a better way to promote your music.
Here’s what you get:
✅ 6 months of Linktree Pro (100% free)
✅ Access to all MusicBoost perks: exclusive deals, discounts, and tools that actually help
✅ Cancel anytime. No pressure.
But this offer ends July 31…
So don’t wait.
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